Turkey's Social Commerce Market Projected to Reach $48.12 Billion by 2031

Turkey's social commerce market is poised for significant expansion, with projections indicating it will reach $48.12 billion by 2031, according to a newly released intelligence report. This growth trajectory follows a period of strong performance, with the market valued at an estimated $32.68 billion in 2026.

The report highlights a compound annual growth rate (CAGR) of 13.2% from 2022 to 2025, setting the stage for continued acceleration. The market is expected to grow from $29.53 billion in 2025 to the projected $48.12 billion by 2031, reflecting an 8.0% CAGR over that period.

Published by Research and Markets, the databook provides over 50 key performance indicators (KPIs) covering various aspects of the social commerce landscape in Turkey. This includes segmentation by payment methods, social platform type, business model, end-use device, consumer demographics, and urban tiers.

The analysis extends to key retail product categories such as apparel, beauty and personal care, food and grocery, and electronics. It also profiles major players in the Turkish social commerce sector, including Trendyol, TurkSey, Facebook, and Instagram, offering insights into market share and competitive dynamics.