Turkish Airlines Expands CTV Advertising in Middle East with ArabyAds

Turkish Airlines has entered into an advertising partnership with ArabyAds to broaden its presence on Connected TV (CTV) platforms across six Middle Eastern countries. The collaboration includes Saudi Arabia, the UAE, Qatar, Bahrain, Iraq, and Kuwait.

The initiative aims to leverage the dynamic capabilities of CTV technology to reach specific audiences on large screens. ArabyAds provides a platform designed for in-home television advertising, seeking to capture significant viewer attention. Forward Media Türkiye and ArabyAds have already implemented the "Türkiye: A Country of Wonders" campaign, featuring OEM advertising on LG TVs and programmatic targeting within OTT apps.

Representatives from ArabyAds have expressed satisfaction with the partnership, highlighting the platform's ability to merge creativity and technology for enhanced user experiences. Turkish Airlines views this collaboration as an opportunity to strengthen its brand and connect with customers through new and impactful avenues.

The strategy incorporates precise targeting and measurement within television advertising. Turkish Airlines is reinforcing its commitment to delivering advanced advertising solutions to its global customer base.