Twelvio Partners with WIDER to Scale AI-Powered Creative Across Gaming
Marketing agency Twelvio has partnered with WIDER to scale AI-powered creative production for the gaming industry. The collaboration aims to accelerate ad campaign launches and combat creative fatigue.
Twelvio, a marketing agency specializing in social gaming and digital entertainment, has announced a partnership with WIDER. The collaboration is set to enhance and scale AI-powered creative production within the gaming sector.
WIDER's platform converts campaign data and competitor intelligence into localized, launch-ready advertisements. This capability is designed to help gaming brands overcome creative fatigue and expedite their scaling efforts.
The partnership will focus on integrating WIDER's technology to streamline the creative process for Twelvio's clients. This is expected to enable game developers and publishers to respond more rapidly to market dynamics and optimize their advertising campaigns.
By leveraging AI, the collaboration aims to provide gaming companies with a more efficient method for developing and deploying marketing materials. This strategic move is anticipated to give clients a competitive advantage in the fast-paced gaming market.