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Two New ETFs Explicitly Exclude Elon Musk from Investments

Two new exchange-traded funds (ETFs) have been launched with the explicit mandate to exclude investments in companies founded, controlled, or led by Elon Musk, which includes SpaceX and Tesla.

10 July 2026
Two New ETFs Explicitly Exclude Elon Musk from Investments

New investment funds are offering investors a way to avoid exposure to Elon Musk-linked assets. The ETFs, legally registered by Tidal Trust I and branded under Subversive Markets Lab LLC, specifically exclude companies that Musk has founded, controls, or leads.

Set to launch in November 2026, the funds, named Subversive Elements ETF and Subversive Future ETF, are a response to a growing investor concern regarding Musk's public behavior and its potential impact on investments. The creator, Subversive Capital, has identified a market niche for investment solutions addressing this sentiment.

For the average investor, avoiding prominent tech figures can be difficult, as many index funds, such as the S&P 500 and Nasdaq 100, include major companies associated with these individuals. SpaceX, for instance, was recently added to the Nasdaq 100 Index, meaning it is part of funds tracking that index. Musk's other public company, Tesla, has long been a component of many mutual funds.

This move signifies a potential shift in the financial market, with specialized investment vehicles emerging to cater to distinct investor preferences and ethical considerations.

Original source: techcrunch.com