Ulrika Klinkert Appointed Chief Marketing Officer at Kährs Group

Kährs Group announced the appointment of Ulrika Klinkert as Chief Marketing Officer (CMO), effective August 18, 2026. She will report directly to CEO Johan Magnusson.

Klinkert joins Kährs from RugVista AB, where she served as CMO for eight years. During her tenure, she transitioned the company from a performance marketing-led business to a brand-driven organization. She was responsible for building an in-house marketing team and led the company through its initial public offering.

Prior to this, Klinkert oversaw RugVista's customer data platform, utilized for optimizing marketing efforts. This appointment signifies Kährs' strategy to enhance its brand presence and customer engagement internationally.

Kährs Group is a prominent European flooring manufacturer with a long-standing history. The company continues to focus on product innovation and market expansion.