Ultra Violette Launches Sunscreen with Newly FDA-Approved Filter in US
Australian suncare brand Ultra Violette has debuted Unblock Screen™ SPF 50, the first US sunscreen formulated with the newly FDA-approved bemotrizinol filter.
Australian cult suncare brand Ultra Violette has launched Unblock Screen™ SPF 50 in the United States. This product marks the first sunscreen available in the US to utilize the bemotrizinol (BEMT) UV filter, which received approval from the US Food and Drug Administration (FDA) in June 2026.
Bemotrizinol is a UV filter widely recognized and used in Europe and Australia for its high efficacy. Its approval in the US opens new avenues for sunscreen formulations and protection levels in the American market. Ultra Violette's launch with Unblock Screen™ SPF 50 leverages this new filter to provide high protection in a lighter formulation.
The launch, announced in New York, signifies Ultra Violette's continued focus on innovation in sun protection products. The company aims to provide consumers with products that offer effective protection against the sun's harmful rays while being pleasant for daily use.
This product introduction is expected to draw attention to innovations within the suncare industry and the adoption of new ingredients in the US market moving forward.