Under Armour Appoints TacticalGear.com Wholesale as Tactical Distributor
Under Armour has signed an agreement with TacticalGear.com Wholesale to expand the distribution of its tactical apparel and footwear to government and public safety entities.
Under Armour announced a partnership with TacticalGear.com Wholesale (TGW) to serve as a primary distributor for its tactical product line. This agreement focuses on supplying police, military, and other government-focused resellers with access to Under Armour’s specialized equipment.
The deal aims to streamline the procurement process for public safety agencies and military branches, which often require specific, durable gear that meets strict operational standards. By leveraging TGW’s infrastructure, Under Armour intends to increase the availability of its products across specialized government supply channels.
This shift in distribution strategy allows Under Armour to move away from managing smaller, fragmented retail accounts in the tactical sector. For TGW, the addition of a major athletic brand enhances their catalog of specialized gear, positioning the distributor as a primary intermediary in the public safety equipment market.