United Breast Cancer Foundation secures digital billboard space in Times Square

The United Breast Cancer Foundation (UBCF) has expanded its public outreach by securing two digital billboard slots in New York City’s Times Square. The displays are intended to increase the organization's visibility among the millions of commuters and tourists who pass through the area daily.

By occupying space in a high-traffic commercial hub, the organization aims to promote awareness regarding its programs and support services for breast cancer patients and survivors. These digital placements represent a strategic shift in the foundation’s communication efforts, prioritizing high-density urban environments to reach a broader demographic.

This move comes as non-profit organizations increasingly compete for public attention in heavily frequented urban centers. The campaign will run through the remainder of the year, serving as a focal point for the foundation's current educational and outreach activities.