Urban Air Adventure Park Launches Third Annual Cancer Fundraiser

Unleashed Brands Foundation, the charitable arm of youth enrichment platform Unleashed Brands, has partnered with Urban Air Adventure Park for the third consecutive year to launch the 'Sock It to Cancer' fundraising campaign. The initiative aims to generate financial support for blood cancer research and the Dare to Dream Project, spearheaded by Blood Cancer United.

This year's campaign builds upon the success of previous efforts, which collectively raised over $400,000. Unleashed Brands Foundation has also committed $1 million to Blood Cancer United as part of its ongoing support. This significant financial backing underscores the company's dedication to advancing treatments and patient care for blood cancers.

Details regarding the specific start date and duration for the 2026 campaign were not provided in the initial announcement. However, participation typically involves customer contributions made at the point of sale or through direct donations, channeling funds towards critical research and support programs.

The funds raised are earmarked for Blood Cancer United's research initiatives, focused on developing novel therapies and improving the quality of life for individuals affected by blood-related cancers. The partnership highlights a corporate commitment to philanthropic endeavors within the health sector.