Urban Company Sues Kent RO Over Allegedly Disparaging Native Ads
Consumer services platform Urban Company has filed a defamation suit against Kent RO Systems. The lawsuit alleges that Kent RO's advertising campaign made false and misleading claims about Urban Company's Native water purifiers.
Urban Company, a consumer services platform, has filed a defamation and disparagement suit against Kent RO Systems in the Delhi High Court. The company alleges that Kent RO's advertising campaign included false and misleading claims concerning the two-year filter life and two-year service life offered with Urban Company's Native water purifiers.
The advertising campaign, which also featured several influencers on social media, reportedly described the two-year filter and service life claims as a "marketing gimmick." Kent RO allegedly suggested that using Native water purifiers was "unsafe" and "risky" for consumers, according to Urban Company's filing.
During a court hearing, Kent RO agreed to remove the advertisements covered by the suit and refrain from running promotional content with similar disparaging claims about water purifiers offering a two-year filter life or two-year no-servicing feature. The court ordered the removal within 15 days.
This legal action follows a previous dispute between the two companies. Last year, Kent RO filed a patent infringement suit against Urban Company regarding its Native water purifiers, which Urban Company opposed. Urban Company has also filed a separate suit alleging tortious interference.