UrVenue Wins GGB Award for Best Consumer Service Technology
Hospitality technology company UrVenue has received the Global Gaming Business (GGB) Gaming & Technology Award for Best Consumer Service Technology. The award recognizes UrVenue's Venue Management Software for enabling gaming operators to monetize premium spaces.
Las Vegas – UrVenue, a company specializing in hospitality technology, has been named the winner of the 2027 Global Gaming Business (GGB) Gaming & Technology Award for Best Consumer Service Technology. The award specifically recognizes UrVenue's Venue Management Software, highlighting its capability to help gaming and hospitality operators transform premium spaces and amenities into bookable inventory.
The technology allows guests to discover and reserve these premium experiences, such as seating at sportsbooks, more easily. A key example cited was the implementation at Golden Nugget Lake Charles, where UrVenue's system enabled guests to reserve preferred seating, giving the property enhanced control over inventory and premium offerings.
"Providing a seamless guest experience is a top priority for us, and this platform makes it easy for guests to reserve their preferred sportsbook seating," said Joseph Florentino, Vice President of Marketing at Golden Nugget Lake Charles. He added that the system offers flexibility in managing inventory and enhancing the value of premium seating.
UrVenue's solution provides operators with greater visibility and control over inventory, availability, capacity, and pricing, while simplifying the booking process for guests. The GGB Gaming & Technology Awards recognize innovation across the gaming industry, with winners selected by an independent panel of gaming experts.