US Government and Tech Leaders Rebrand Artificial Intelligence as Super Intelligence
Following a White House executive order, federal agencies are transitioning from the term "artificial intelligence" to "Super Intelligence" (SI).
On September 29, 2026, President Trump convened a meeting at the White House with executives from major technology firms, including leaders from Nvidia, Meta, Microsoft, and OpenAI. The meeting resulted in the White House Accord on Super Intelligence and a subsequent executive order mandating that federal agencies adopt the term "Super Intelligence" (SI) to describe what was previously categorized as artificial intelligence.
The industry response has been varied. Some corporations, including Salesforce and SpaceX, have begun updating product branding to incorporate the new terminology. Conversely, other major industry players, such as Alphabet and Amazon, have largely continued to utilize the established term of artificial intelligence in public filings and earnings calls.
Industry observers note that the executive order maintains the same legal definition for SI as previously applied to AI. This shift has prompted debate regarding whether the change is a matter of branding or if it signals a new regulatory approach to the sector's growth and the associated privacy implications of large-scale data monitoring.