U.S. Government Rebrands Artificial Intelligence as 'Superintelligence'
The U.S. government has launched a new website, SI.gov, to promote its AI policies. The rebranding effort to 'superintelligence' has not gained significant public traction.
The U.S. government has launched a new website, SI.gov, to promote its artificial intelligence (AI) policies and initiatives. The site replaces the previous AI.gov and aims to rebrand the concept of AI as 'superintelligence'.
The new SI.gov website highlights the administration's priorities, including executive orders related to AI, facilitating the construction of data centers, and the Genesis Mission project, which seeks to enhance American science and engineering through AI. The site also mentions initiatives from former First Lady Melania Trump to promote AI usage in schools.
However, public opinion polls suggest the administration's rebranding effort faces challenges. A YouGov poll found that 53% of respondents preferred the term 'artificial intelligence' compared to just 9% who favored 'superintelligence'. Additionally, a Reuters/Ipsos poll indicated that approximately 57% of voters believe the administration has not taken AI risks seriously enough.
The website's messaging promotes data center construction and student AI challenges, despite public concerns reflected in polling data regarding these issues. The new website and its marketing appear to highlight a disconnect between the administration's narrative and public sentiment on AI.