USTOA Launches New "Global Kitchen" Season Focusing on Culinary Tourism

The United States Tour Operators Association (USTOA) has launched a new season of its "Global Kitchen" series, spotlighting culinary tourism through authentic local food experiences. This year's season features three new destinations: Québec City, Canada; Chongqing, China; and Cali, Colombia.

The series aims to provide viewers with a deeper understanding of destinations' cultures through their cuisine, following chefs, food writers, and local experts as they explore street food and hidden culinary gems. Previous seasons have explored various international cuisines.

Specific culinary highlights for this season include maple taffy in Québec City, the street food 'Mahua' in Chongqing, and traditional Colombian tamales from Cali's Alameda Market. In addition to the video series, a digital cookbook featuring recipes from an expanded list of destinations is also available.

USTOA President and CEO Terry Dale emphasized the role of food in creating meaningful travel experiences. "Culinary travel offers a window into local traditions and creates a deeper connection to the people and places that shape a destination's identity," Dale stated.

The initiative, developed in partnership with various tourism boards, seeks to promote culinary tourism as a way to preserve food traditions and support local communities.