V of BTS Named Global Ambassador for Soju Brand JINRO
JINRO, the world's largest soju producer, has appointed V of K-pop group BTS as its new global ambassador. The move aims to enhance brand relevance and consumer connection.
SEOUL, South Korea – JINRO, the world's leading soju brand, announced on Tuesday, July 3, 2026, that it has appointed V, a member of the globally recognized K-pop group BTS, as its new global ambassador.
The appointment is intended to strengthen JINRO's brand relevance and foster closer connections with consumers worldwide. This initiative reflects the company's ongoing efforts to expand its market reach and engage with a younger demographic.
V's selection leverages his significant international fame and influence, aligning with JINRO's strategy to tap into popular culture for brand promotion. The company seeks to enhance its global appeal through this collaboration.
JINRO is known as the top-selling soju brand globally, with distribution in numerous countries. The brand has previously utilized celebrity endorsements to bolster its marketing campaigns and public image.