VA and Ad Council Launch Veteran Buddy Check Initiative

The U.S. Department of Veterans Affairs (VA) and Ad Council have launched "Buddy Check Week" during September, which is Suicide Prevention Month. The initiative encourages veterans to connect with each other and check on their well-being.

Under the "Don't Wait. Reach Out." campaign theme, new public service announcements highlight the importance of peer-to-peer support. The goal is to reduce veteran suicides by providing tools and encouragement for maintaining social connections.

VA has identified strong bonds between veterans as a critical factor in preventing mental health challenges and suicides. The campaign aims to make veteran-to-veteran outreach more routine and accessible.

Further information about the campaign and resources is available on the VA's website. This effort is part of a broader commitment to supporting veteran mental health and overall well-being.