Valley Hi Toyota Concludes Zombie Series with Wedding Episode, Invites Fan Voting
Victorville dealership Valley Hi Toyota has wrapped its decade-long "Zombie Series" Halloween campaign with "The Rawr Family" wedding finale. Viewers can watch all 10 episodes, vote for their favorite, and enter to win a 65-inch Smart TV.
Victorville, Calif. – Valley Hi Toyota is concluding its "Zombie Series" campaign with a wedding-themed episode for "The Rawr Family," inviting fans to vote for their favorite installment from the decade-long Halloween advertising effort. The dealership has released all 10 commercials, which chronicle the evolving story of the Rawr family amidst a zombie apocalypse.
The campaign has become an annual tradition for the dealership, distinguishing itself through narrative-driven commercials featuring staff and recurring characters. This year's finale, "The Wedding," brings a conclusion to the Rawr family's journey within the series' fictional universe. The series showcases creative storytelling that extends beyond typical car sales messaging.
As part of the campaign's conclusion, Valley Hi Toyota is hosting a contest where viewers can select their favorite episode and enter for a chance to win a 65-inch Smart TV. Participation does not require a purchase. The winner will be announced on November 2, Day of the Dead, via the dealership's Facebook and YouTube channels.
The "Zombie Series" is part of a broader content strategy by Valley Hi Toyota, which aims to create entertainment-first marketing. Previous campaigns have included space themes and parodies of legal and political advertisements, all designed to engage the local community through unique storytelling.