Valorem Reply uses AI to unlock revenue from media archives

Valorem Reply is introducing a new technology that leverages artificial intelligence to unlock the potential of legacy media archives. The solution analyzes and indexes content at the clip level, not just the file level, opening new revenue streams for media and broadcast organizations.

Traditionally, media archives have been treated as overhead, with decades of footage sitting in storage, sparsely tagged and difficult to access. Valorem Reply's 'Next Best Action IQ' aims to change this paradigm by using AI to identify and describe moments, actions, faces, and dialogue within content, turning passive archives into active, searchable databases.

This approach enables new monetization avenues for archives. Media organizations can offer subscription access to specific content clips, license individual highlights or scenes independently, and implement ad-supported clip discovery. This strategy focuses on making existing content more discoverable rather than producing new material.

Valorem Reply emphasizes that this represents a strategic opportunity beyond mere operational efficiency. The company advocates for a repeatable architecture that can be applied across various archives and use cases, fostering continuous value creation. This intelligent layer can extend beyond archives to encompass real-time content performance and audience behavior.

The technology, showcased at IBC 2026, aims to transform dormant archives into productive assets that support new business models and enhance content discoverability and commercialization.