Valvoline Global Operations to sponsor FIFA Women's World Cup 2027
Lubricants manufacturer Valvoline has secured partnership rights for the FIFA Women's World Cup Brazil 2027.
Valvoline Global Operations has been named an official supporter of the 2027 FIFA Women's World Cup, scheduled to take place in Brazil. This partnership grants the company sponsorship branding rights for the global tournament, aiming to align its automotive brand with one of the most-watched women's sporting events.
The deal marks a strategic move by Valvoline to expand its presence in international markets and leverage the increasing commercial reach of women's professional sports. By associating with the event, the company aims to engage with a diverse global audience beyond its traditional automotive customer base.
To support the partnership, Valvoline has engaged U.S. Women's National Team midfielder Rose Lavelle to feature in its promotional campaigns. This collaboration serves as a core component of the company's activation plan leading up to the 2027 tournament.