Vanity Fair Lingerie Launches New Bra Line with New York Event
Vanity Fair Lingerie, a subsidiary of Fruit of the Loom, has introduced the Flawlessly Smooth bra line and scheduled a promotional launch event in New York City.
Vanity Fair Lingerie has announced the release of its Flawlessly Smooth underwire bra, a product addition to its existing intimates portfolio. The garment features four-way stretch fabric and adaptive cups designed to provide support while minimizing side and back lines under clothing.
To promote the launch, the company has partnered with Cosmopolitan magazine for an event scheduled for November 5 in New York City. The activation includes bra fitting services and interactive sessions focused on the impact of foundation garments on overall apparel fit.
Cindy Casana, marketing director at Vanity Fair, noted that the strategy aims to bridge product development with consumer engagement. While the product is currently available through online channels, the company plans a wider retail rollout in February 2027.