Varma hires social media expert for one-year fixed-term position

Pension insurance company Varma is looking to fill a fixed-term position for one year, seeking a communications specialist to enhance its social media strategy and content production.

The role will involve responsibility for developing and implementing Varma's social media channel strategy, content creation, and increasing impact through analytics. The specialist will also monitor developments in social media and utilize artificial intelligence in their work. Collaboration with experts from other communications and marketing departments will also be part of the responsibilities.

Varma emphasizes the need for experience in strategic communication and practical content production, including photography and video. Applicants are expected to be able to explain even complex matters comprehensibly and utilize data in decision-making. Experience in building employer branding, B2B communication, and using paid social media visibility will be considered advantageous.

The hired individual will work under a hybrid model at the company's Helsinki office. Varma conducts the recruitment as an anonymous process, where applications are processed without identifying information until the interview stage. The application period closes on October 18, 2026.