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Vecteris CEO: AI Efficiency Gains Discounted to Clients via Hourly Billing

Firms billing hourly are passing AI efficiency gains to clients as discounts, according to Vecteris CEO Nicole Merrill. She advises firms to tackle urgent client issues first and test value-based pricing.

6 October 2026
Vecteris CEO: AI Efficiency Gains Discounted to Clients via Hourly Billing
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Professional services firms utilizing hourly billing models are transferring efficiency gains from artificial intelligence to their clients in the form of discounts, stated Nicole Merrill, CEO of Vecteris. This shift occurs as AI tools enable faster project completion.

Merrill suggested that firms should prioritize addressing significant client problems and then explore value-based pricing strategies through paid pilot programs. This approach allows for testing pricing models that align with the delivered value rather than just time spent.

The CEO emphasized that the immediate adoption of AI by these firms presents an opportunity to redefine service delivery and client relationships. By not solely relying on hourly rates, businesses can better demonstrate the tangible benefits AI brings to their clients' operations.

Vecteris, a company specializing in [insert Vecteris's specific service area if known, otherwise omit or generalize], observes this trend across the professional services sector. The company's perspective highlights a potential market shift away from traditional time-based billing towards models that better reflect AI-driven productivity.

Original source: prweb.com