Velo and Tomorrowland Host Event in Ibiza

Nicotine pouch brand Velo, in partnership with Tomorrowland festival, hosted its inaugural "Echoes of Tomorrowland" event at the Tomorrowland Store in Ibiza. The event, held on July 17, aimed to bring the festival spirit to Ibiza while highlighting the role of self-expression and connection through music and the dancefloor.

Headlined by Ukrainian DJ Korolova, the event also featured new global research showing that 61% of people feel more comfortable expressing themselves when others do the same. The research also indicated that nearly two-fifths (39%) of adults find it harder to build meaningful connections as they age.

The "Echoes of Tomorrowland" initiative provided a platform for fans to experience the unique sense of community associated with Tomorrowland. To actively foster connection, Velo introduced an interactive "butterfly matching mechanic." Guests received a butterfly segment and were encouraged to find a stranger holding the matching half, facilitating ice-breaking and conversations.

DJ Korolova described the dancefloor as a space where people feel completely free to express themselves without judgment. "It was incredible to watch everyone let go, show up as their true selves, and celebrate their originality together," she stated. The initiative underscored Velo's belief that self-expression can bring people closer.