Velo x McLaren Mastercard F1 Team Relaunches Fan Engagement Initiative

The Velo x McLaren Mastercard Formula 1® Team has relaunched its "Live Your Fandom" campaign. This initiative seeks to deepen the connection fans have with the sport and the team.

Research commissioned by Velo indicates that fans are willing to invest considerable effort to stay connected with their favorite sport. The study underscores the importance of fan dedication to the overall sports experience.

The "Live Your Fandom" program aims to provide fans with unique ways to engage with the team and experience Formula 1 more intimately. While specific details about the campaign's offerings and participation methods are yet to be fully disclosed, it is expected to offer a closer look at the team's operations throughout the season.

Through this relaunch, the team intends to strengthen its relationship with its global fanbase, offering experiences that extend beyond the race track. The initiative is timed for the summer season and is anticipated to boost fan engagement during the ongoing Formula 1 calendar.