VELOX Launches New Brand and ALTIERA Revenue Intelligence Platform
The ROI-focused growth agency VELOX has unveiled a new brand and website, along with ALTIERA, its revenue intelligence platform that ties client marketing spend to revenue.
BOISE, Idaho – Oct. 2, 2026 – VELOX, an ROI-focused growth agency and five-time Inc. 5000 honoree, has launched a new brand and website at velox.com. The site also introduces ALTIERA, the revenue intelligence platform VELOX built for its clients.
The ALTIERA platform pulls a client's organic search, paid media, and sales data into a single dashboard, allowing them to see how much revenue each channel and campaign has produced. VELOX clients now have access to this reporting through their dashboards. Predictive forecasting and richer insights are planned next, with a more robust public platform anticipated before the end of the year.
"The new branding reflects where VELOX is today," said Joe Rowett, CEO and founder of VELOX. "We're measured on revenue, and ALTIERA is how we show it. Clients see what each channel returns in dollars, and that's the standard we have always held ourselves to."
VELOX has spent over 18 years growing revenue for brands through organic search, paid search and social, and programmatic advertising. Recognizing the shift in buyer behavior towards AI tools like ChatGPT for recommendations, VELOX has added AI Search Optimization (AISO) to help brands appear in these AI-driven search results. The agency tracks AI Visibility, which measures how often a brand is cited or recommended in AI search results, alongside traditional rankings. The new website details these strategies.