VicBlends Launches BetterDays, a New Men's Grooming Brand
VicBlends and Joey Thomas have launched BetterDays, a barber-grade men's grooming brand designed for all hair textures. The brand aims to foster community and mental wellness.
A new men's grooming brand, BetterDays, officially launched on September 29, 2026. Co-founded by celebrity barber VicBlends (Victor Fontanez) and CPG executive Joey Thomas, the brand seeks to transform men's grooming from a routine task into a daily ritual promoting confidence and mental wellness.
BetterDays offers performance-driven, texture-inclusive formulas engineered for all hair types, aiming to address the lack of representation for wavy, curly, and coily hair (3A–4C) in the market.
VicBlends brings a strong social media presence and cultural understanding, having served high-profile clients and engaged with communities. He has previously focused on using barbering as a tool for empowerment, including establishing a barber academy within a California state prison. Joey Thomas, CEO, provides strategic and operational expertise, leveraging his experience from scaling consumer brands.
"I've seen firsthand how a fresh haircut isn't just about the looks; it's a mental reset that immediately lifts you up," said Victor Fontanez, Founder of BetterDays. "My goal is to encourage other young men dealing with mental health issues to talk about their struggles and embrace vulnerability. With BetterDays, we want to bring that confidence to shelves for men of all ages."
The brand launches with two USA-made products: Rebound Cream (a leave-in conditioner) and Grip Powder. Both utilize premium ingredients and feature a custom scent, "Scent No. 26," intended to elevate the grooming experience.