ViewTime Report: German Media Usage Stabilizes
German video consumption has stabilized at around four and a half hours daily. While TV remains dominant, social media and streaming services are growing across all demographics.
Seven.One Entertainment Group's ViewTime report indicates that German video consumption has stabilized at approximately four and a half hours per day. Although traditional television continues to be the largest component of video consumption, social media platforms, YouTube, and subscription video-on-demand (SVoD) services are increasing their share across all age groups.
The report aims to reflect developments in media usage in a timely manner. The ViewTime analysis is collected quarterly and includes data on video usage as well as trends on social media platforms such as Facebook, Instagram, Snapchat, and TikTok. The data provides a comprehensive overview of consumer media habits.
While video consumption is distributed across various platforms, their respective popularity varies. The report also offers interactive tools allowing users to analyze media consumption within precisely defined target groups. Users can select their desired demographic and view channel reach and usage time trends for that specific group over time.
As a key player in the German media industry, Seven.One Entertainment Group publishes this report to provide insights into market dynamics. The statistics help stakeholders understand evolving industry trends and shifting consumer behaviors in near real-time.