Vinitaly Forum Focuses on Italian Wine Education

The wine2wine Vinitaly Business Forum / Vinitaly.USA 2026 has announced its central theme for the upcoming event: 'Education is Influence: Empowering the People Who Shape Italian Wine'. This focus highlights the critical role of professional education in the wine industry. The forum is scheduled to take place in New York from October 26th to 27th, 2026.

The theme underscores how education can strengthen the connection between Italian wine producers and key stakeholders, including those in hospitality, wine enthusiasts, and the broader trade. The event will feature International Wine Center and Commonwealth Wine School as its Educational Partners, recognized leaders in global wine education.

In an increasingly competitive wine market, the forum emphasizes how deep knowledge of Italian wines provides professionals with significant influence over market decisions, such as wine list selections and recommendations. The program is structured around four pillars: Train the Trade, Sharpen the Method, Deepen the Expertise, and Activate the Experience.

Key sessions will introduce lesser-known Italian grape varieties to young sommeliers and explore new wine trends. The event also aims to foster diverse educational approaches and provide advanced training for experienced wine professionals. The final segment of the program will bridge education with wine tourism and consumer experiences.