Viola Davis partners with GSK to educate about shingles risk
Actress Viola Davis is collaborating with GSK to raise awareness about shingles risk among adults aged 50 and older. The partnership aims to encourage conversations about health risks associated with aging.
Actress Viola Davis has partnered with GSK for a new national campaign, "Shingles, actually," aimed at educating adults aged 50 and older about their risk of developing shingles. This marks the first time Davis has shared her personal experience with the condition to inform the public.
The initiative encourages older adults to prioritize their health and engage in candid discussions about the increased risks that come with aging. The campaign seeks to destigmatize the condition and empower individuals to take proactive steps regarding their health.
Shingles is caused by the reactivation of the varicella-zoster virus, the same virus that causes chickenpox. According to GSK, approximately one in three adults in the U.S. will develop shingles in their lifetime. While there is no cure for shingles, a vaccine is available to help prevent the condition or reduce its severity.
The "Shingles, actually" campaign provides resources and information to help individuals understand their risk factors and discuss prevention options with their healthcare providers.