Virat Kohli-Backed WROGN's Loss Swells 17% To ₹88 Crore
Fashion brand WROGN, backed by cricketer Virat Kohli, reported a 17.1% increase in its net loss to ₹88.4 crore for FY26.
WROGN, the direct-to-consumer fashion brand associated with cricketer Virat Kohli, has reported a 17.1% rise in its net loss for the fiscal year 2026 (FY26), reaching ₹88.4 crore. This marks an increase from the ₹75.5 crore loss recorded in FY25.
Despite the widening net loss, the brand saw a 9% growth in its operating revenue, which amounted to ₹243.9 crore in FY26, up from ₹223.2 crore in FY25. The company stated that its EBITDA loss for FY26 improved by 34% to ₹38 crore, showing an 8.5-point margin gain.
WROGN, which is part of Aditya Birla Group’s TMRW portfolio, has been expanding its product categories. While denim and shirts remain core offerings, the brand has also introduced new lines such as WROGN Active and footwear, which have shown rapid consumer traction.
The brand is targeting a Gross Merchandise Value (GMV) of ₹600 crore for the ongoing fiscal year. Sales through its owned channels, including its D2C website and exclusive brand outlets (EBOs), saw a significant 120% year-on-year growth in the last quarter. WROGN plans to expand its physical retail presence by opening over 100 EBOs by March 2027.