vivo Unveils Luo Xiaohei Collaboration Gift Package for Noise-Cancelling Headphones
vivo has launched a limited edition gift package for its over-ear noise-cancelling headphones in collaboration with the Luo Xiaohei character. This special bundle cannot be purchased separately.
Chinese technology firm vivo has revealed a limited edition gift package for its over-ear noise-cancelling headphones, featuring a collaboration with the popular Luo Xiaohei character. The special bundle includes a custom storage bag, themed pop-up windows, custom stickers, and exclusive cat-ear accessories for students.
This collaborative gift package is not available for individual purchase. Instead, customers who buy the vivo over-ear noise-cancelling headphones between August 11 and September 15, 2026, will have a chance to receive it. vivo has stated the package is a "limited custom edition, first come, first served," emphasizing its exclusivity.
The base vivo over-ear noise-cancelling headphones are priced at 499 yuan. They weigh 238g and come in two color options: Cloud White and Breeze Purple. The headphones feature 40mm dynamic drivers, Hi-Res Audio certification, a low latency of 47ms, and support for spatial audio. The built-in battery is rated to provide up to 75 hours of playback time.
The collaboration with Luo Xiaohei aims to appeal to fans of the animated character by integrating the IP into consumer electronics. This marketing strategy, coupled with the limited availability, is likely intended to drive sales and create buzz around the product during the promotional period.