Vivo X300 Ultra smartphone price drops following retail discount campaign
The vivo X300 Ultra has reached a new low price point in China through a combination of government subsidies and retailer-specific promotional coupons.
The retail price for the vivo X300 Ultra smartphone has decreased as part of the 11.11 sales event on the JD.com e-commerce platform. By stacking government subsidies with platform-specific coupons and loyalty discounts, the price for the 12GB RAM and 512GB storage model has fallen to 5,718 yuan from its initial retail price of 7,499 yuan.
This pricing strategy is indicative of the current retail environment in China, where electronics manufacturers and e-commerce platforms utilize localized subsidies to drive consumer spending during major shopping festivals. The use of tiered coupons and government-backed rebates has become a standard approach to lowering the barrier for high-end device adoption.
Launched in April 2026, the vivo X300 Ultra features the Snapdragon 8 Elite processor and a quintuple-camera array developed in partnership with Zeiss. The device is aimed at the premium segment of the smartphone market, focusing on computational photography and high-end mobile processing.