Vurt positions vertical video as a distinct genre
New startup Vurt proposes that the evolution of vertical series will occur on widescreen televisions, diverging from mobile-centric platforms.
Startup Vurt aims to establish vertical videos as their own distinct media genre. Unlike many competitors focusing on mobile viewing, Vurt is introducing a strategy to bring vertical format content to widescreen televisions.
This move occurs as major streaming services like Disney Plus and HBO Max actively experiment with vertical content. Platforms such as TikTok and Instagram have compelled traditional media companies to find new ways to reach viewers on their phones.
Vurt's approach suggests an effort to create a unique viewing experience tailored for television screens. The company believes the potential for vertical video extends beyond mobile devices and can form its own genre on TV.
The initiative highlights the ongoing transformation of the digital media landscape, where formats and viewing habits are constantly evolving. Vurt seeks to position itself at the forefront of this development, challenging traditional perceptions of video content presentation.