VUSSENS Opens U.S. Headquarters in New Jersey, Launches AI Analytics Platform

VUSSENS Inc., a global provider of AI-driven data analytics for the beauty industry, has established its North American headquarters in Fort Lee, New Jersey. The company, a subsidiary of NEWEN AI, also officially launched its VUSSENS platform, an ontology-based AI system designed for beauty market data analysis.

The new headquarters in New Jersey provides strategic access to the North American market, the world's largest for beauty products. VUSSENS aims to accelerate its expansion among international cosmetics brands, manufacturers, and retailers by leveraging the region's infrastructure and transportation networks. The company plans to strengthen its presence through local partnerships, including connections with New York University's Stern School of Business and the Global AI Frontier Lab.

The VUSSENS platform integrates and analyzes cross-channel data from social media and e-commerce platforms within the U.S. market. Its technology includes a large language model trained on over 800 billion tokens and a multimodal AI engine capable of analyzing video and audio content from platforms like YouTube and TikTok. This enables precise persona and target audience analysis based on factors such as ethnicity, age, and skin type.

The platform offers four core solutions: Marketing, Trend, Product, and Category. These modules support strategic decision-making by tracking marketing efforts, analyzing consumer reactions to ingredients and products, identifying trends, and providing market insights. A notable feature is the integration of K-Beauty trend analysis, recognizing the influence of Korean beauty trends on the global market.

VUSSENS intends to build a solid customer base in North America before expanding to other key global markets, including Japan, Europe, Southeast Asia, and the Middle East. The company's objective is to become a central hub for data and market insights within the beauty industry.