Walden Media Group to Lead Training Mate's US Marketing Efforts
Growth marketing agency Walden Media Group has been selected as Training Mate's advertising and growth marketing partner to support the fitness brand's US expansion.
Walden Media Group (WMG), a growth marketing agency specializing in franchise brands, has been appointed as the new advertising and growth marketing partner for Training Mate. The Australian-born fitness brand selected WMG to lead its paid media, creative production, and performance reporting efforts as it expands its franchise footprint across the United States.
Training Mate, founded by former professional rugby player Luke Milton, focuses on a high-energy, community-oriented approach to group fitness, emphasizing its "51% social, 49% fitness" philosophy. The partnership aims to drive membership growth at existing studios and build momentum for new franchise locations.
WMG will be responsible for developing and executing paid search, paid social, and local marketing strategies. The agency's expertise in scaling franchise businesses is expected to support Training Mate's national growth ambitions.
Zachariah Walden, CEO of Walden Media Group, stated that the agency's role is to translate Training Mate's community energy into measurable growth for its studios. The partnership adds Training Mate to WMG's portfolio of franchise clients in the fitness, beauty, wellness, and healthcare sectors.