Walmart Releases Rotisserie Chicken-Themed Purse for $5.97
Walmart has launched a new accessory, a purse designed to look like its popular rotisserie chicken packaging. The bag is priced at the same cost as an actual rotisserie chicken.
Walmart is offering customers a novel way to express their affinity for the retailer's popular rotisserie chicken: a handbag designed to resemble the chicken's signature packaging. The accessory is set to launch in September, aligning with National Chicken Month.
The "chicken purse" is priced at $5.97, mirroring the cost of a whole rotisserie chicken. It is available in two distinct styles, inspired by the "Traditional" and "Lemon Pepper" flavor varieties. Each purse features an image of the rotisserie chicken, complete with nutritional facts and ingredient details, mimicking the actual product packaging.
The move taps into the significant popularity of Walmart's rotisserie chicken, with the company reporting that one in twelve customers purchase one annually. "We wanted to celebrate this fandom by giving the rotisserie chicken its own moment," stated Kim Tunick, Group Director of Brand Experiences and Partnerships at Walmart. "The Chicken Purse turns that love into something customers can carry with them."
In addition to the purses, smaller bag charms replicating the chicken packaging and hot sauce bottles are also available for purchase. These limited-edition items will be sold through Walmart's Spark Shop website starting September 1 at 8 a.m. ET. A limited in-person release will also occur at the Walmart Welcome Center in Arkansas.