Watches of Switzerland Group Launches Holiday Marketing Campaign
The Watches of Switzerland Group has introduced its "Brilliantly Given" campaign, targeting the holiday shopping season across its U.S. retail networks.
The Watches of Switzerland Group has launched its new holiday campaign, "Brilliantly Given," to promote its luxury watch and jewelry portfolios. The campaign aims to capture consumer interest across its retail banners, including Watches of Switzerland, Mayors, and Betteridge.
The initiative features a multi-channel approach, utilizing large-format out-of-home advertising in major U.S. markets such as New York, Miami, and Greenwich, alongside print and digital media placements. The group intends to integrate the campaign themes directly into its physical showrooms through pop-up gift displays and interactive installations.
Jack Gaffaney, President of North America, noted that the campaign reflects the company's focus on refining the retail experience. By highlighting its diverse portfolio—ranging from high-end timepieces like IWC Schaffhausen and Zenith to luxury jewelry brands such as David Yurman and Messika—the firm aims to differentiate itself in the competitive luxury sector.
As of September 2026, the company operates a network of 186 showrooms across the UK and US. This campaign represents a strategic effort to drive engagement as the company continues to expand its footprint in both the timepiece and fine jewelry markets.