Watchfire Names Chris Kelm Vice President of On Premise Sales
Chris Kelm has joined Watchfire as vice president of on premise sales. He brings extensive experience in developing distribution channels and sales operations.
Danville, Ill. – Watchfire, a manufacturer of LED signs, digital billboards, and video displays, has appointed Chris Kelm as its new vice president of on premise sales. In this role, Kelm will oversee the company's relationships with its network of sign companies that deliver Watchfire products to local businesses.
Kelm possesses a strong background in supporting distribution premises and developing sales operations. He previously served as vice president of Foodservice Sales at The Vollrath Company, where he led a 60-person sales organization. Prior to that, he spent over 15 years at Johnson Controls in various leadership positions, including corporate strategy, commercial operations, and sales management.
"Chris brings deep expertise in dealer channel strategy, with a strong foundation in leadership and sales operations," said Steve Harriott, president and CEO of Watchfire. "His background aligns well with Watchfire's values and will further strengthen our relationships with our sign company customers."
Kelm succeeds Dave Warns, who is stepping back after 14 years with the company. Warns was instrumental in building Watchfire's on premise sales organization.