Waterloo Gin Launches "Pour Pink" Campaign for Breast Cancer Awareness
Waterloo Gin is launching its "Pour Pink" campaign throughout October, donating $1 from each bottle of Prickly Pear & Rose Gin sold to Susan G. Komen.
AUSTIN, Texas – Waterloo Gin is launching its national "Pour Pink" campaign during Breast Cancer Awareness Month in October, in partnership with Susan G. Komen, a non-profit breast cancer organization.
Throughout the month, the company will donate $1 for every bottle of its Prickly Pear & Rose Gin sold to Susan G. Komen. These funds will support the organization's efforts in breast cancer research, patient care, and advocacy.
Participating bars and restaurants will feature a special cocktail called "The Pink Ribbon," made with the Prickly Pear & Rose Gin. A portion of sales from this cocktail will also be donated to Susan G. Komen.
"Breast cancer touches far too many families, and we wanted to do something meaningful," said Justin Meigs, CEO of Waterloo Gin. "We are proud to partner with Susan G. Komen and support the important work it does."