We Card Awareness Month Highlights Retailers' Role in Preventing Underage Sales
We Card Awareness Month encourages retailers to enhance employee training and compliance efforts as FDA enforcement of age-restricted product sales continues.
During September's We Card Awareness Month, retailers are urged to sharpen employee training and reinforce compliance efforts as FDA enforcement of age-restricted product sales remains a critical focus. Now in its 31st year, the campaign highlights the essential role of retailers in preventing underage access to tobacco, e-cigarettes, and other regulated products.
We Card, an organization dedicated to promoting responsible sales practices, provides training materials and resources to assist retailers in adhering to federal and local laws. The organization stresses the importance of consistent age verification at the point of sale to avoid penalties, which can include fines and loss of operating licenses.
The FDA conducts compliance checks to ensure retailers are enforcing age restrictions on products like tobacco and certain over-the-counter medications. While most retailers comply, violations still occur. We Card advises businesses to regularly review their sales procedures and ensure all staff are knowledgeable about and trained in proper identification and age verification protocols.
The campaign aims to reduce the availability of age-restricted products to minors and foster a healthier community. Retailers' commitment to training and adherence to regulations is key to achieving this objective.