We Help Dealers integrates OEM programs into marketing strategies for automotive retailers
Automotive consultancy We Help Dealers announced a strategic expansion of its service model, focusing on aligning OEM programs with dealership-specific operations to manage marketing budgets.
Las Vegas-based consultancy We Help Dealers is formalizing its approach to automotive marketing by merging co-op funding management with internal dealership operations. The firm, founded in 2016, aims to bridge the gap between factory-mandated promotional programs and the specific inventory needs of local dealerships.
The agency’s strategy centers on the integration of manufacturer-backed funding into daily sales processes. By aligning these often underutilized co-op programs with individual dealership operational procedures, the firm seeks to provide a more structured approach to marketing spend management.
This move comes as automotive retailers face increasing pressure to optimize advertising costs amid shifting inventory levels. The firm’s methodology emphasizes data-driven allocation of OEM funds, moving away from standardized templates toward strategies tailored to specific regional market demands.
Looking forward, the company intends to expand its reach by scaling its consultancy model to a broader range of franchised dealerships, focusing on compliance and fiscal efficiency within advertising campaigns.