Wego and Abu Dhabi Tourism Authority Boost Regional Travel

Travel app Wego and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have partnered to promote travel to Abu Dhabi across the Middle East and North Africa (MENA) region. The collaboration aims to highlight the UAE capital as a compelling destination blending heritage, nature, and entertainment.

The initiative seeks to inspire travelers within the MENA region to rediscover Abu Dhabi's offerings through targeted digital campaigns and data-driven storytelling. Wego will leverage its market intelligence and reach to place Abu Dhabi at the forefront of regional travel considerations, facilitating direct bookings for flights and stays.

Abu Dhabi offers diverse attractions, including the Sheikh Zayed Grand Mosque, the Louvre Abu Dhabi, the theme parks of Yas Island, and the beaches of Saadiyat Island. The destination also features UNESCO heritage sites in Al Ain and the desert landscapes of Rub' al Khali, providing cultural depth and variety for visitors.

Wego is a leading travel app and online travel marketplace in the MENA region. DCT Abu Dhabi views this partnership as a strategic move to enhance Abu Dhabi's appeal as an accessible and enriching travel destination with a rich calendar of events and world-class infrastructure.