Whip Media Expands Helix AI Platform with New Capabilities

Whip Media has launched an expanded version of its Helix® AI platform, incorporating new AI-native functionalities. The updated platform is designed to speed up content licensing processes and enhance operational efficiency for media companies.

The new features are expected to assist media businesses in managing their complex content portfolios and optimizing revenue streams within an increasingly dynamic market. The expansion specifically focuses on leveraging AI for data analysis and decision support.

The platform is built to cater to the needs of content distributors and owners on a global scale. It enables more precise data utilization for tasks such as forecasting content demand and refining licensing agreements.

HX is now live in production. Whip Media is showcasing the new capabilities at IBC2026 in Amsterdam in September 2026.