WHITE64 Rebrands as Worst Kept Secret
Integrated creative agency WHITE64 announced its rebrand to Worst Kept Secret. The change reflects the agency's maturity and success.
Tysons, Va. – September 11, 2026 – Integrated creative agency WHITE64 has announced its rebrand to Worst Kept Secret. The agency stated the name change is not due to any issues, but rather a reflection of its maturity and a point where "everything finally clicked."
The agency's leadership emphasized that the rebranding reflects its current status, where the firm's success and recognition have grown significantly. The name Worst Kept Secret suggests that the agency's capabilities and achievements are already widely known within the industry.
HISTORY AND CONTEXT: WHITE64 has operated as an integrated creative agency, and the new name aims to highlight its established position and track record of delivering results for clients. The company has not provided specific details on how the rebranding will affect its operations or client services.
According to the press release, the rebranding is a strategic move to reinforce the agency's identity and communicate its values to the market. The decision was made after the firm's growth and successes reached a point where the new name felt like a natural progression.