Wicked Cutz and Cinnabon Partner on Meat Snack Products
Meat snack producer Wicked Cutz has announced a licensing partnership with Cinnabon. The collaboration will introduce a cinnamon roll-flavored bacon jerky as its first product.
SOUTHLAKE, Texas – Meat snack maker Wicked Cutz has entered into a licensing partnership with Cinnabon, aiming to bring bakery-inspired indulgence to the protein snack category. The collaboration's debut product is a bacon jerky infused with the flavor of Cinnabon's signature cinnamon rolls.
The new jerky combines Wicked Cutz's approach to meat snacks with Cinnabon's recognizable flavor profile. Future product expansions under this partnership are planned to include meat sticks and jerky chips, all featuring bakery-inspired tastes.
"This is exactly the kind of innovation that gets us excited," said Scott James, Owner of Wicked Cutz. "Cinnabon brings a flavor identity that's instantly recognizable and incredibly craveable. Combining that with our approach to protein snacks opens up something entirely new for consumers."
The partnership seeks to tap into growing consumer demand for convenient snacks that offer an indulgent experience. By merging dessert-like flavors with a protein-forward format, the companies are creating a unique offering within the meat snack market.
The Wicked Cutz x Cinnabon line is scheduled for a nationwide rollout across various retail channels in Fall 2026.