Wisdom Natural Brands Expands Natural Sweetener Portfolio

Wisdom Natural Brands, the company behind SweetLeaf®, Drizzle® Honey, and Wisdom of the Ancients®, is expanding its portfolio of better-for-you brands and reinforcing its position as a category leader in natural sweeteners.

The Gilbert, Arizona-based company, which introduced stevia more than four decades ago, is now focusing on growth through diversification of its product offerings.

The strategy involves strengthening existing brands and developing new products to meet the growing consumer demand for more natural and healthier alternatives in food and beverages.

The company's announcement signals its ongoing commitment to innovation and addressing consumer needs within the sweetener industry.