Wise Agent Launches Social Media Automation Tool for Real Estate Agents

Wise Agent, a real estate CRM provider, has introduced WiseSocial, a new service aimed at automating social media marketing for real estate professionals. The platform is designed to reduce manual effort by integrating social media management directly with the company's customer relationship management (CRM) system.

Powered by Back At You's SocialBAY technology, WiseSocial connects directly to the Wise Agent platform. This allows real estate agents to link their social media accounts and Multiple Listing Service (MLS) data. The integration automates the promotion of listings, publication of branded content, and lead capture across major social media platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.

"Agents know they need to be visible online, but most didn't get into real estate because they wanted to spend their day creating social media content," said Brandon Wise, CEO of Wise Agent. "WiseSocial helps our members show up consistently across those platforms while they stay focused on what they do best: building relationships and serving their clients."

The service offers automated content publishing, automatic listing promotion, and built-in lead generation features. It also allows for the customization of agent branding on content and provides tools for creating original marketing materials. Optional advertising features are available to boost posts and run targeted campaigns.

WiseSocial is available to Wise Agent members for $20 per month per profile. Wise Agent has been providing CRM solutions for the real estate industry since 2002, offering a platform that combines contact management, automation, transaction management, and marketing tools.