Wobbly Lego Structure Highlights Common Product Mistake

Products packed with too many features risk alienating new users, according to Soren Kaplan, a noted expert and author. For products targeting young or older demographics, simplicity and a gradual introduction of capabilities are key to successful adoption.

Kaplan draws parallels to 'dumb phones' designed for children, which restrict internet and social media access. These devices allow parents to control the pace at which a child explores the digital world. Such an approach helps new users feel confident and capable with the device from the outset.

He also highlights an example of a phone designed for seniors, where individual buttons were replaced by photos of loved ones. Pressing a photo initiated a call to that person, removing the need for memorization or menu navigation. This design made the device instantly user-friendly and confidence-building.

Companies such as Gabb and Bark Phone have adopted a similar strategy, offering devices whose features can be expanded incrementally based on the user's or owner's needs. This controlled rollout ensures users aren't overwhelmed by the number of functions and can explore the product at their own pace.

Kaplan emphasizes that product developers must understand that feature count does not automatically equate to customer needs. The initial impression and a smooth onboarding are crucial for sustained user engagement.