World Cup drives increased dating activity among singles in host cities

The 2026 World Cup is contributing to a significant boost in dating activity for singles in U.S. host cities, driven by an influx of international tourists. Data from dating apps like Tinder and Feeld indicate a substantial increase in user engagement and mentions of soccer, FIFA, and the World Cup.

Feeld's data reveals that soccer has become a key point of connection for users. In New York City, mentions of soccer among users have increased by 88% compared to the same period last year. Across the U.S., references to soccer, FIFA, and the World Cup in user profiles are up by 97% year-over-year.

Tinder has also reported a 15% increase in total users and approximately 25% more swipe activity during the initial weeks of the tournament. Feeld noted significant increases in the formation of meaningful connections on game days in various host cities.

Beyond app activity, surveys indicate that nearly half (44%) of singles in host cities have gone on a date or connected with a World Cup visitor. About a third of singles report a significant increase in their dating activity since the tournament began, with 68% stating their dating lives have improved.