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World of Warcraft China Server Targets Free Plugins, Bans Ads

World of Warcraft's China server operator has launched a campaign to regulate game plugins, mandating that all add-ons must be free and advertisement-free. The move aims to protect game integrity and player rights.

24 September 2026
World of Warcraft China Server Targets Free Plugins, Bans Ads
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<h1>World of Warcraft China Server Targets Free Plugins, Bans Ads</h1> <p>The operator of World of Warcraft's China servers has announced a targeted campaign to regulate game add-ons. Effective immediately, all plugins must be provided free of charge to players and are prohibited from containing advertisements or soliciting donations. This initiative seeks to maintain the integrity of the game and safeguard the legitimate rights of players.</p> <p>The operator noted instances where certain plugins have imposed fees for access to features or services, often through "premium" or "VIP" versions. Additionally, some plugins have been found to include advertisements or request donations, violating operational policies and harming the player experience. Concerns were also raised about potential misuse of plugins for collecting player personal information and privacy data.</p> <p>The World of Warcraft China team expressed respect for plugin developers' contributions and affirmed support for free and compliant add-on sharing to foster a healthy ecosystem. Plugin platforms and developers have been instructed to conduct self-inspections and cease the development, distribution, or operation of non-compliant plugins.</p> <p>The operator stated that it reserves the right to pursue legal action against individuals and entities violating these regulations. This may include civil claims, administrative reports, and criminal charges, utilizing all legal avenues to protect player interests.</p>
Original source: ithome.com